Looong Pencil
IKEA
TBWA\Singapore
Overview
What better way to celebrate IKEA’s 45th Anniversary in Singapore (which is a very long time) than with a very LOOONG pencil?
We transformed a simple, iconic product that all IKEA fans know and love, into a keepsake to remember this historic event for many long years to come.
In total, 1,800 of the long-edition pencils were given out in all stores across the country. Long queues surrounded every IKEA even before opening hours and the pencils were snapped up in a matter of minutes.
It also blew up on social, with the pencil making it onto re-selling platforms.
